Introduction To Marketing

Changes 2.0 : New Dark Mode!

APK Description:

Introduction To Marketing

We use a large variety of goods and services in our daily life. These include items like
toothpaste, toothbrush, soap, oil, clothes, food items, telephone, electricity and
many more. How do all these goods and services reach our home? Obviously the business
houses who produce the goods and services have to ensure that these are to be sold, and
so they have to make the consumers/users aware of their products and place them at
points convenient to the consumers. This involves a number of activities such as product
planning, pricing, promotion, use of middlemen (wholesalers, retailers, etc.) for sale,
warehousing, transportation, etc. All these activities taken together are termed as Marketing.
In this app, we will learn about the concept of marketing, its importance, objectives and
functions.

Objectives :

• explain the meaning of marketing;
• differentiate between ‘marketing’ and ‘selling’;
• describe the importance of marketing;
• state the objectives of marketing; and
• explain the various functions of marketing.

Screenshots: